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Pruebas SELE 2020

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Pulsa en el enlace para información sobre las pruebas de idiomas destinadas al alumnado que cursa el Sistema de Enseñanza en Lengua Extranjeras (SELE). Pulsa aquí.

Visita Programas educativos para información general sobre este sistema.

Black Friday & Cyber Monday

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Black Friday is one the busiest shopping days in the USA and it opens the Christmas
shopping season. There are two popular theories as to why the day after Thanksgiving
Day is called Black Friday.

According to one theory, the name started in Philadelphia in the mid-1960s. Bus drivers
and police used “Black Friday” to describe the effect that the volume of shoppers and
heavy traffic that would clog city streets, create traffic accidents and sometimes even
violence produced the day after Thanksgiving.

Nevertheless, retailers did not appreciate the negative connotation associated with a black
day of the week since the media used the expression to describe stock market crashes
(for example Black Thursday, on October 24, 1929).

Thus, retailers wanted to make the name “Black Friday” mean something positive because
the Friday after Thanksgiving was one to the most profitable days of the year; in fact, most
retailers were indeed dependent on this holiday shopping before Christmas to turn a profit
for the year.

In this sense, as accountants used black ink to signify profit when recording each day’s
book entries, while they used red ink to indicate loss, retailers adopted “black” in this
sense, that is, to reflect their success.

To know more:   A bit of History   |   What Black Friday is today: a somehow critical view

Cyber Monday is a marketing term for the Monday after the Thanksgiving
holiday in the United States. It was created by retailers to encourage people
to shop online.

The term was coined by Ellen Davis of the National Retail Federation and
Scott Silverman, and made its debut on November 28, 2005, in a shop.org
press release entitled “’Cyber Monday’ Quickly Becoming One of the Biggest
Online Shopping Days of the Year”.

Cyber Monday has become the online equivalent to Black Friday and offers a
way for smaller retail websites to compete with larger chains. Since its
inception, it has become an international marketing term used by online
retailers across the world.

For more information and the connection with Black Friday

Thanksgiving Day

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Remembrance Day

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Cambridge exams

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El IES Licenciado Francisco Cascales acaba de firmar este curso un acuerdo de colaboración con la entidad Kensite por el que se convierte en centro examinador de las pruebas Cambridge.

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Links

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